Social media can be a powerful tool, but use it the wrong way, and you may not only alienate your customers but waste time in the process. Here are five social media blunders you may make as a business owner.
1. Overselling yourself
People don’t check out your Instagram, Facebook or Twitter page to get bombarded with non-stop commercials about your services and prices. They are on your pages because they have something in common with you, want to learn something, or just want to get to know you. While it’s perfectly fine to plug your business every few posts, it’s essential to emphasize socializing with your followers, i.e., customers. Just keep it light and professional.
2. Being offensive
There is no excuse for posting material that includes racial slurs, insults towards religious groups, radical political views (unless this is your audience), or jokes about victims. A good rule of thumb is if you wouldn’t say it to a customer’s face, don’t post it.
3. Spreading yourself thin
There are many social platforms available for marketing, but it isn’t necessary to have a presence on every one of them. Identify the ones that matter to your customer base (i.e., Facebook, Instagram, and Twitter) and concentrate on building an engaging, recognizable, and entertaining profile on each. Trying to do too much can result in you not being able to post frequently enough to each platform. Which brings us to the next mistake;
4. Ghosting your customers
This means doing a disappearing act. If you only post to your social media accounts one a month you’re going to lose your customer’s interest. People want to see engaging content on a regular, predictable basis.
5. Misjudging your target audience
Who are you trying to reach? If your audience is young hipsters, don’t post retirement concerns or how to bring down a bear with a crossbow. You’ll confuse your base and potentially alienate them. You would probably post content (memes, videos, articles) that promote organic eating, micro-brewed coffee, or clothes made from hemp.
Social media can be a powerful tool to help grow your business. By using it efficiently, you can grow your business and save time.